Description

ShelleyVan has over 12 years of experience in SEO and online content creation, partnering with brands such as Disney, KIA, and Xcaret Properties. During her time managing TRU, many highly successful musicians and DJs in DCL have made their metaverse debut here, including Bufalo, Mr.Swe, DJ T-Rax, Jack Frost, Pan’s DJ, Coconut Sunday, The Musical Doc, and Ash Orphan. During the last year, she has maintained a consistent schedule of live performances, averaging five to ten shows per week, and has developed a comprehensive DCL onboarding experience. In addition to managing the live performances, ShelleyVan spends a considerable amount of time onboarding artists and providing tech support, including soundchecks and web3/NFT consultation. With additional funding, a structure will be developed which allows ShelleyVan to expand the onboarding experience to larger communities. To achieve this goal, multimedia resources will be developed, including video courses, one-page guides, social media content, and SEO blog articles targeting specific web3/metaverse keywords to capture new audiences. As co-founder of Songbird Collective, a digital marketing agency, ShelleyVan has developed partnerships and relationships with a large number of web2 social media influencers, who have yet to experience web3 or the metaverse. The expansion of onboarding will include targeting those influencers with established, engaged audiences to accelerate DCL user growth and retention objectives. Also, building on existing Decentraland partnerships, ShelleyVan/TRU will expand co-marketing and promotional opportunities with other DCL venues and projects. During the last year, TRU has partnered with casa Roustan, Dollhouse, Cromuland/YouMack, Sugar Club, and MetaParty to amplify promotional content for events. This co-marketing has helped achieve increased attendance and user retention by promoting a multi-venue schedule of events. An expansion of TRU operations will increase the opportunity to plan and execute larger and more frequent multi-venue events–aligning with strategic objectives to increase DCL user growth. **Examples of Community Experiences:** **DCLMVMF22:** The TRU Stage at Decentraland Metaverse Music Festival ran 31 shows in 4 days, hosting independent musicians from all over the world https://www.youtube.com/watch?v=aMtK8wgr6Pk **Connecting the [POI] Stars:** Community line-up between casa Roustan and TRU Band Room to connect the dots on the map https://twitter.com/decentraland/status/1503103595578859528 ShelleyVan to attend IRL Events - NFT LA - confirmed NFT NYC - TBD **The TRU SHOAP:** The TRU proprietary attendance token system has already airdropped tokens to nearly 2,000 Decentraland users since May 1st 2022. November 2, 2022 - Introduced AI-Generated SHOAP Art In collaboration with the performing artist, AI-generated artwork is used for the token, creating a truly unique memento for attendees.