Description

One of the **key drivers for metaverse adoption** is the incentivization of users to **enter virtual worlds and spend time in them**. To achieve this, it is necessary to create interactive experiences that **increase traffic and help onboarding the masses** to ***Decentraland***. **Espacio Creador’s main premise is to create new opportunities** for artists through the convergence of art and technology and the development of multiverse experiences that leverage Decentraland, NFTs, VR and AR to take the next step towards the real adoption of Web 3.0. The **pilot for the project** will be a **phygital event** taking place in Decentraland, the website of Espacio Creador (https://escreador.wtf), as well as in real life at Simonette Boutique in Bogota, Colombia (https://simonetteboutique.com/). The event will have live Djs (both in real live and in the metaverse), live street art/VR performance from renowned Colombian artists such as Ceroker https://www.instagram.com/ceroker/, Tres Manos Studio https://www.instagram.com/atresmanosestudio/, and the launch of a wearable collection by Kaftan https://kaftan.com.co/. **The Espacio Creador is conceived as a space for co-creation and promotion of creative disciplines**, covering the areas of design, technology, fashion, plastic- , visual- , sound- , interactive arts and new media. It aims to **enable environments where these areas converge, allowing experimentation and creation**. These environments will be focused on strengthening the culture and art of developing cultures as well as their recognition both locally and internationally. In addition to this, **Espacio Creador aims to strengthen the art industry through the creation of innovative diffusion channels which allow new ways to perceive and consume culture.** To this end, the creative space offers a series of environments and channels, both digital and physical, which together form an ecosystem of extended interaction, with the intention of covering a wide range of artistic intentions. The Espacio Creador will take three main channels into consideration to allow the interaction between creators, enthusiasts and art buyers: - Metaverse= 1. Decentraland - Digital Realm= 1. Dapps 2. Virtual Reality 3. Augmented Reality 4. RRSS - Physical Realm= 1. Galleries 2. Events 3. Performances 4. Print media Regarding the metaverse diffusion channel we chose Decentraland because of its advanced state of development, thriving community, real decentralised character and huge upside potential.