Description

#### **Meta Ads: Current Capabilities and Future Developments** --- - **Marketplace:** Facilitates direct transactions, ensuring transparency and efficiency. - **Landowners Cabinet:** Offers tools and analytics for managing ad inventory. - **Advertisers Cabinet:** Allows campaign customization and provides detailed analytics. - **Onchain & Offchain Analytics:** Harnesses blockchain data to tailor advertising, assessing metrics like wallet transactions, geolocation, and NFT ownership to align ads with user behavior and interests. - **CJM & Heatmaps:** Utilize 2D and 3D heat maps to analyze user activity, optimize scene engagement, and pinpoint optimal ad placement. - **Digital Signage:** Automate content schedule with flexible rules. Test the platform: [» Meta Ads platform «](https://metaads.team/main) --- **Upcoming Enhancements:** - **Simplification of CPM/CPC Model:** Refine the model for ease of use. - **Clever Wallet Integration:** Improve payment options to include cryptocurrencies and fiat. **Further Information:** For more details on these upcoming features, click the link below: [» Full proposal Decentraland Ads «](https://docs.google.com/document/d/1g5D3Jt_PEDCRenS9TXZfG3dA7se7QBV5XcdU_XpfETA/edit?usp=sharing)